How To Set Up A Successful Integration Strategy

Vertical integration is a strategy that involves growth through the acquisition of a producer, vendor, supplier, distributor, or other related company that the acquirer may already be doing business with. Companies that choose to integrate vertically do so to strengthen their supply chain, reduce their production costs, capture upstream or downstream profits, or access new distribution channels. Horizontal integration involves expanding your business by acquiring similar companies in the same industry and at the same production stage. The goal is to increase your market share, reduce competition, and benefit from economies of scale.

  1. For example, the Toyota Production System utilizes instructional manuals called Kanbans to relay product output specification instructions across the different sections of the production lines.
  2. A balanced integration is an approach to vertical integration where a company aims to merge with companies both before it and after it along the supply chain.
  3. Vertical integration is an expansion strategy where a company takes control over one or more stages in the production or distribution of its products.
  4. An integration strategy aims to ensure that the two companies’ operations, cultures, systems, and processes are successfully combined to realize the benefits of the merger or acquisition.

In the present day, incorporating goal-setting and performance management software has become a necessity. Make sure the software integration plan lines up with what your business wants to achieve. This way, you can make the most of the changes and grow your business in the right direction. Vertical integration means you’re expanding your business into different stages of production.

To conclude, we can affirm that integration strategies allow companies to become more competitive in both the national and international markets. Whichever is chosen must respond to the objectives and action plan of the company. Above all, horizontal integration is used when companies want to expand their market power. In this case, they acquire ownership or merge with another company that participates within the same market in which it competes. Diversifying product offerings may provide cross-selling opportunities and increase each business’ market. A retail business that sells clothes may decide to also offer accessories or it might merge with a similar business in another country to gain a foothold there and avoid having to build a distribution network from scratch.

For startups and new market entrants, technology-enabled business processes are all they have ever known, and so IT integration becomes an exercise of connecting and consolidating existing systems that have been with them from day one. Indeed, connecting and consolidating information from various apps and data sources is one of the biggest obstacles in gaining such a 360-degree view of the customer. So much critical information is housed between different and disconnected databases, third-party and homegrown apps.

Strategic Integration

In order to process it all and enable real-time analysis (which should also feed back into the AI system), migration to a cloud storage and compute platform is required. In the modern business environment, success depends less on which application, vendor or data source an organization uses, and more on how it goes about connecting them. Without a robust IT integration strategy, this becomes an almost impossible task. In a digital world, technology has naturally become the backbone of every business. Take a peek under the IT hood at pretty much any company today and you’ll see scores of different systems, technologies and applications that keep the whole business ticking over from frontend to back.

Post-Merger Integration Strategy and Teams

That’s because it must both source raw materials as well as work with retailers to deliver the final product. Vertical integration is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process rather than relying on external contractors or suppliers. Companies can achieve vertical integration by acquiring or establishing their own suppliers, manufacturers, distributors, or retail locations rather than outsourcing them. Vertical integration can be risky due to the significant initial capital investment required. Both horizontal and vertical integration can give a company a competitive edge in the marketplace through strategic acquisitions.

While tech can never replace the people that make us stick with our car washes, pizzerias and banks of choice, make sure your tool allows you to leave them informed and properly served. If it doesn’t, it will likely leave a gap in service or understanding for a human to correct later. This way, you can fix any problems early on and get feedback from everyone involved. You should talk to different teams and see what they need from this integration.

Key Takeaways

Procter & Gamble’s 2005 acquisition of Gillette is a good example of a horizontal merger that realized economies of scope. Because both companies produced hundreds of hygiene-related products from razors to toothpaste, the merger reduced the marketing and product development costs per product. A company that decides on forward integration expands by gaining control of the distribution process and sale of its finished products. As a company engages in more activities along a single supply chain, it may result in a market monopoly. A monopoly that occurs due to vertical integration is also called a vertical monopoly.

While a vertical integration strategy stretches a company along a single process, horizontal integration is a more pointed approach that causes a company to become more specific or niche within a certain market. Vertical integration is a business strategy where a company takes control of more than one stage in the production or distribution of a product, from sourcing raw materials to retailing the final product. It’s about gaining control over different levels of the supply chain, aiming to increase efficiency, reduce costs, or gain more control over the market. Companies choose vertically-integrated strategy to make sure that they have complete control over the raw material, supply chain, and manufacturing processes. Most importantly, the purpose of vertical integration is to take charge of the distribution channels of the company’s products.

Capturing sustained value from M&A is elusive even in a thriving economy. During the current global pandemic and economic recession, acquirers must renew and increase their focus on ensuring that deals deliver the expected value. Buyers that fail to successfully integrate companies quickly and efficiently will struggle, especially in a slow economic recovery.

Steering Committee M&A Integration Initial Decisions

Further, the complexity compounds when dealing with different businesses from the same organization that compete with one another. Next, business houses develop objectives and strategies that accelerate their growth and help them achieve their mission. The pandemic expedited an existing shift toward remote work and the proliferation of tools to accommodate changing needs.

Much analysis has gone into reviewing when it is more optimal to simply contract with another company as oppose to acquire them. Vendors can be hard to select, integration strategy meaning so we listen to our partners to make sure we’re aligned with their needs. Many of our customers have grown with us over the years—our trust goes both ways.

In addition, the product line of both companies is often similar and equally competitive in the market. These are three of the five competitive forces that shape every industry, as identified in Porter’s Five Forces model. The other two forces, the power of suppliers and of customers, drive vertical integration.

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